Email Marketing

Email marketing has been around for many years and is perhaps the best way to target a specific group of audiences. You can reach out to your target group and communicate with them without spending a fortune. But is email marketing so simple? The answer is yes, as long as you avoid these common mistakes:

1. Not creating a long term strategy

Effective email marketing is that which leads your audiences to take action. So how do you do that? By creating a strategy that ensures that your content and design is engaging and satisfying enough. If you fail to create an engaging email, chances are your email will be seen as junk or marked as spam. Therefore, take your time and create a strategy that will work in the long run. You can hire a company offering email marketing services in Dubai for assistance.

2. Creating campaigns that are perceived as spam

Do you know that email accounts can analyse your email and categorize it as spam or legitimate? Avoid the following to prevent being perceived as spam:

• Using phrases such as ‘news update,’ ‘specials,’ ‘open immediately’ etc.
• Excessive use of extravagant colours, bold fonts, capital letters.
• Imbalance between images and texts-using too many or no images and texts.

No test email sent

So you’ve your end product ready to send? But wait; do not click the send button because once you click it, there is no means to go back. Before you publish it, test it with several email accounts to ensure you do not commit an error.

Sending test emails will not only give you a chance to revise it, but you will get an insight on how it will be received and viewed across email clients such as Gmail, Outlook and others.

Where to begin? Email marketing begins with a strong strategy. If you need help to create the strategy, feel free to contact us.