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With the changing and evolving Google’s algorithm, determining the factors that can affect your SEO efforts becomes quite nerve-wracking. However, the most common factors that people usually think might affect SEO are reputation, links and keywords. But are these the only factors? Certainly not.

One of the lesser known factors that can affect your SEO efforts is your web hosting provider. Surprised? Well, there are many others in the list as most of the people aren’t aware of this fact. Now, knowing that it affects your SEO, the next thing for you to know is in what ways it can impact your SEO rankings.

1. Server security

When we talk about Google rankings or the safety of your customers, website security is extremely important. For those who aren’t aware, websites that are hosting malware or attacked are penalized by Google and thus it will hurt your ranking. Therefore, you should look for a reliable company that offers secure web hosting services in Dubai.

Moreover, when your users become aware of the security flaws in your website, you’ll see a fall in both traffic and reputation of your brand.

2. Server location

Though people have recently started realizing the importance of server location, the fact is that it has always been important. But why? Because even if the search isn’t a local search, Google relies on location information.

For say, if the search is from Japan, the websites that are on servers located in Japan will top the search result.

3. Server performance

Users’ experiences play a vital role in your rankings. And this greatly depends on the performance of your server. The performance includes the speed of the server and its downtime which plays an integral role in providing good or bad experience to your users.

With slow loading speeds, you website will lose traffic and can get penalized by Google.

There are many well-known hosting providers spread across the internet who offer high quality web hosting services. Thus, make your decision wisely and peruse the company’s website before making your decision.