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“Design is the silent ambassador of your brand.”- Paul Rand

Needless to say, your website design plays a major role in the success or failure of your brand or business. So if you’ve decided to design a website for your business, it undoubtedly is a wise decision. But what becomes challenging is to design a website that is visually appealing to your users. A web design company in Dubai can help you design an effective and appealing website. However, before you start your project, here are the top 4 elements of a successful web design that you should know.

1. Shape

Though the most popular shapes on the websites and webpages are rectangular or square, it need not have to be so necessarily. The shape is important as it creates a beautiful enclosed boundary in the overall design of your website. So you can use any shape such as an abstract or a geometric shape that you find suitable for your website and fits your design.

2. Texture

If you want to give your website the feeling of a surface beneath, texture is most essential. You can select texture as per your requirements from the wide array available such as natural and artificial textures. This is important because it can make your content look more appealing if used in the right way.

3. Direction

This third element is responsible for lending your web design a motion or movement. A good web design will automatically make your users move their eyes from one corner to another as per the hierarchy or relevance. Therefore, the direction in your web design is significant to engage your users.

4. Colour

Another vital element in web design is the use of colour. Joseph Addison has rightly said, “Colours speak all languages.” So to draw the attention of your audiences, you should use the colours creatively in your website.

Designing a black and white website can do well for a few niches like photography websites. However, it is better to make use of colours to make your website pleasing and eye-catching.

Thus, keep in mind the four discussed elements when designing your website.