App Store Optimization or ASO is the first thing that will come up if we talk about search optimization of mobile apps, isn’t it? But have you ever thought of using Search Engine Optimisation or SEO to boost your mobile app downloads? No? There are many like you who’ve never used SEO for increasing their mobile app download and majority of them didn’t even know that it can be used.
To use SEO, you first need to build a landing page or a micro site as the mobile app profile page won’t show up in search engine listings. Your presence on the web is important to let people know about your app and more visible you’re on the web pertaining to appropriate keywords, more traffic and downloads your app would receive.
Here we’ve listed the 3 ultimate SEO tips that will surely help you increase your mobile app downloads.
1. Track your competitor’s links and build backlinks
Start building backlinks from more authoritative websites and this you can do by tracking your competitor’s links. Building backlinks to your landing page will bring more visitors to your site, thereby boosting the app downloads.
But before you start building backlinks, the app that you develop should be interesting enough to engage your audiences. You can hire an experienced company offering mobile application development in Dubai who would help you to build the app.
2. Use Latent Semantic Indexing (LSI) keyword strategy for the app’s landing page
Okay, so you’ve build a landing page, but it doesn’t show up in relevant searches. How would your target group know about it then? To make your page visible, you need to optimize your page with relevant set of keywords.
This is where the importance of LSI keywords comes in. These keywords are closely related words that help the search engines understand what your page is all about. Thus, it helps in easy detection of your page in search results.
3. Reduce bounce rate and increase visitor’s time spent on a webpage
More time spent by a visitor on your app’s landing page means reduce bounce rate and higher rankings in searches. So try to track the record and work to provide more relevant options to your users as it will reduce the bounce rate.
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