SEO & SMO

Keywords are what we type in Google, Yahoo, MSN, and other popular search-engines when we search online for products, services, and answers. Keywords selection is, thus, crucial to the success of a business which has anything to do with search-engines and the way they rank websites.

Herein this blog post, we’re going to share with you 3 insider tips on how to select the right SEO keywords that your customers are actually searching for. Let’s start then:

Figure out the value of your product
Customers out there aren’t interested in your history, founders, products, services; what they are truly interested in solutions to problems they have in their lives.

This is why you should have to have a clear idea about the value your product or service yields. Ask yourself questions like what troubles my target audience, and how my product or service is going to help my audience with those troubles. This very understanding would enlighten you and help you decide upon the keywords your customers will type in.

Do keyword research
Research isn’t just for scientists; even common folks like you and we can do this; the more, the better, especially when it comes to keyword research. And no, it’s not difficult. To begin with, you can use Google Suggest, which is also called auto-complete.

When you type in a word or two in Google, it instantly shows up a string of suggestions; this is Google Suggest at work. Start here before you get into advanced Keyword search tools like Adwords Keyword Estimator or Google Insight for Search.

Keyword enriched, high quality content
Once you’ve figured out the keywords you’d like to be found out on, the very next step is to weave high quality content around those keywords.

Keyword enriched content, which has been written for the real visitors and not just for the crawlers, is the key to success in the online search world.

Bonus tip – if you feel you’re not the best person to do it all, you may think about another option: letting a professional web or SEO agency do it all for you. The web/SEO agency will not only review your existing website, but also study your top competitors and leverage on the best search engine optimization tools; within a time frame as short as 3-6 months, you can see significant dominance of your website on web. For more on right SEO keywords selection, search engine optimization service, please check out our posts and stay tuned for the future ones.