Today, we’re talking about optimizing your entire website, not just a single page, for search engines like Google, Yahoo, and Bing. These are simple, however often overlooked, steps that you can take anytime – however, you’re likely to be rewarded rich if you can take these steps right after you’ve selected the keywords for your website.
Here’re my favourite SEO tips. As a small business owner, you can implement these tips to your website and rank better in Google search engine result pages as well as in other important search engines’ result pages. So, let’s start with the tips.
# Tip 1
Excellent content is what will help you win the ‘Ranking War’
There’s no substitute for content that is smart, engaging, and sharable. Hire a passionate copywriter, if you have to, and ensure that the content on your website pages is way better and optimized than your competitors’.
And yes, keep updating and adding new content to your website. Websites with dynamic content often ranks higher than sites with static content.
# Tip 2
Stick to one topic
Your website should ideally talk about just ‘one thing’.
Don’t try to cover a lot of ground with one single site. You might end up confusing your visitors as well as Google bots. And this will eventually mar your ranking.
For instance, if you run a furniture business, build a website that primarily talks about furniture and the kind of furniture pieces that you build for your customers. It should ideally not talk about your hotel business that your brother or friend looks after.
Put the keywords where they matter the most
Keywords are important. Therefore, you should first select the right keywords for your business – a combination of popular and long tail keywords – and then put them where they’ll perform the best.
Once you’re done with the keyword selection, you should include them in your website URLs, images, site titles, descriptions, and content.
Don’t overdo with the keywords. Just let them come in naturally. I’d advise that you should write for people, who will actually buy what you’ve to sell, and later edit the copy or content for search engines like Google.
Remove everything – everything – that slows down your website
When was the last time you waited for a website for a minute to open up?
Just like you, nobody likes to wait, especially for a site to open up. Online searchers are like impatient kids who just cannot wait. If you want tons of traffic on your website, get your website rid of everything that can possible slow it down. It could be music players or large files or flash or even your website hosting company. If every element on your website seems to be on track, see whether your website is hosted on the best possible servers that you can pay for.
Have other websites link to your site
Link building or getting links from other relevant sites is important. The quality and volume of sites that link back to your website is an important factor that Google considers while deciding a place for your website in its search pages.
Avoid buying links. Instead contact the owners of the sites that you find relevant and request them for links to your site. Creating compelling content on your website is what will help you make other websites link to your website.
I really hope these tips help you win a place among top 10 results on Google’s first page. There’re still 6 SEO tips left – don’t worry, we’ll cover them up in the next post.
Do write to us if you’re a small business and are seeking custom SEO services in Dubai.
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