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Who doesn’t want an email copy that converts, isn’t it? After all, the main purpose of every email marketing campaign is to increase conversion rate and maximise ROI.

It won’t be an exaggeration to say that in email marketing, it is your copy that decides the success or failure of your campaign. Yes, you’ve read it right. The better your copy is written, the more it will be read by your users and they will spend more money on your brand. An email marketing company in UAE can help you in this.

Now, to ensure that your customers read your email and make a purchase, we’ve listed below the 3 best tips that will help you to write a compelling email copy that will increase the conversion rate.

1. Your subject line should be attention-grabbing

Among the dozens of emails that you customers receive every day, how would you make your email stand out? An attractive subject line can serve your purpose. Your subject line should be so well-written that it not only draws the attention of your audiences, but invites them to click on the open button.

The best way to write such a subject line is keeping it simple and easy to understand, meeting the users’ needs. For say, ‘Get 20% off on your favourite shirts.’

2. Match your subject line with the copy

Building trust is important for better ROI in this competitive digital space. In such a scenario if your subject line doesn’t match with your copy, your trust could be damaged. This may also risk your email to be marked as spam by your audiences.

Thus, the subject line and the copy should match for better open rate and sales.

3. Add a compelling and clear call to action (CTA)

Your CTA in the email should be such that it instils the urge to click and compels the audiences to read your email. You should use words that are effective such as start, buy, order now, sign up etc.

Also, to make your CTA different from your competitors, it should be followed by words that tell your audiences about the benefits of your products or services. For example:

Order now for free shipping or sign up for customized services etc.

Keep reading our upcoming posts for more such beneficial information.