Direct mailing is as an ever weakening marketing tool. This was once one of the most potent marketing tools that were used by marketers in the last decade, but now thanks to the overwhelming response people gives to emailers, direct marketing has been replaced largely by emailers. And with so many emails flying around, drawing attention to your products/services is a real challenge. You need a dedicated marketing team at an email marketing company in Dubai to figure things out for you but if you are just starting out your email marketing efforts with a small internal team, these tips are great to begin with.
Your Emailer Must To Be Mobile Ready
Who makes emailers just for the desktops today? Shouldn’t it be obvious that all your online marketing assets must be fine-tuned for the small screen? If you hadn’t done what’s necessary yet, get a designer to design your mailers for mobile and tablet screens. Utter the words ‘responsive’ and ‘adaptive’ design and they will understand what you are talking about. You should also carry out your own research on these topics to be able to guide designers better.
More Isn’t Always Good
A lot of text or images on the mailer will only confuse your recipients. Don’t force them to read your marketing communications. Only the effortless-to-read mails get opened and read. Too much of anything will dilute your efforts completely. Once again, your best bet to creating impactful content is to hire professionals at an email marketing company in Dubai.
The Can’t Be Value Addition without Personalization
How can you add value to a piece of text if you don’t know who is going to read it? Value added services don’t have much value unless they are personalized. Personalization is done on the basis of data accumulated about the customers over a period of time through different channels not all of which are owned by the marketer. Data, once accumulated, is then analysed by data scientists. Potential customers are then segregated into certain personas. The next step is to introduce incentives that will work with a certain persona. Do you see what we mean by ‘value addition’?
Got questions on other email marketing topics? Get in touch with an Email marketing company in Dubai and you will get all the help you need.
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