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Statistics say that the first 5 results on the SERPs will attract 75 per cent of the traffic. So your focus when doing SEO should be in appearing in those top 5 results. So what is the problem? The fierce competition!

The world of SEO is a crowded place with several major competitors and to make your business stay ahead of the crowd is a nerve-wracking task. In such a scenario, using long tail keywords would solve the problem as they are more specific with less popular search. Wondering why to optimize for keywords that are not searched? Because it will boost your SERP rankings.

Here are the 3 top reasons why long tail keywords matter for your business.

1. Less competition 

   Using long tail keywords means generating more targeted traffic and less competition. Less competition will ultimately result into higher search rankings and more clicks on your page. This will bring more traffic to your website. An SEO company in Dubai can help you create a better SEO strategy.

2. More conversions 

   Search engines in recent years focuses on natural sounding searches. The long tail keywords that you target will bring the specific audiences to your website as they will be looking for your products and services. So meeting the needs of this specific target group will increase your conversion rate.

These long tail keywords usually target users who are in the later stage of buying process and have a clear idea about what they want. This will bring quality traffic to your website.

3. Less investment 

   As the long tail keywords are less popular among advertisers, it will cost you less when running an aid. However, you can still get the highly targeted traffic by investing less.

You must have by now got an answer to why using long tail keywords deserve your focus in the SEO strategy.
We would love to hear from you if you have some other reasons to use long tail keywords in SEO.