Uncategorized

“Your customer is the most important visitor on your business premises. He is not the disruption, but is the purpose of your business.”

You might be in public transport, financial services, electronic commerce or some other business, but it is your customers whom you value the most, right?

And to hold on to your customer base and get many new ones on board is what you primarily aim for through your advertising / marketing efforts, right?

So, why it is that you are not present on social media, especially when all or most of your customers are likely to be there, on one, a few, or all of the social media channels including Facebook, Twitter, YouTube, LinkedIn, and InstaGram?

Not knowing social media is badly affecting your business; here is how:

Engagement – social media channels, like Facebook, are some nice places to meet your existing and potential customers. It is here that you can listen to what they really feel for your brand or for your competitor’s brand; and, it is here that you can tell them very effectively that you value them the most. And believe me, we all love when we get personal attention from the brands we buy products and/or services from.

Traffic – sharing the latest that’s happening in your business on social media not only help you educate your customers about your latest product lines or offerings, but also make them visit your website for more information. And once they are on your site, you can engage them to read your content and ultimately do what you want them to do (buy your product or service, or getting registered, or just reading content).

Being active on social media also shows that you keep up with the latest channels of communication and interaction and are serious about reaching out to your customers.

Brand awareness – if you are relatively new in the business, social media presence can do wonders for you. Within a pocket friendly budget, you’ll be able to reach out to highly targeted customers and make them aware that you exist with a set of products and/or services which will so effectively address their pain-points.

Even if you’re a well-known brand, being on social media would give you a way to connect with your existing as well as future customers at a much deeper and emotional level.

Smart brands also leverage social media to get inside the minds and hearts of their customers, and basis the feedback they keep on improving their line of products and/or services.

Social media and your business

Since you have not considered social media an integral component of your marketing strategy, your business is losing out on a very important platform to connect with customers. Social media isn’t very costly unlike many other marketing channels like TV and Radio ads. We’d suggest you to try social media marketing for a couple of months. If you do not see results coming your way, you can easily exit.

Speak to a professional social media agency in Dubai, UAE and see what it has to offer.