Responsive Web Design

With the increasing number of smartphone users browsing through the internet, every business owner needs to create a website that works well across multiple platforms and offer wonderful user experiences. This is where the importance of a responsive website slides in.

A responsive website ensures that your website remains user-friendly, regardless of which device it is viewed in. This has made a remarkable wave in the industry as it eliminates the need to create a separate mobile website. But is a responsive website beneficial for SEO? Yes, it is. Let’s find out why.

1. Google loves responsive

If you’re trying to rank better on SERPs, you can’t overlook what Google loves. Google favours a responsive website and recommends it to be the most effective way to target your mobile users.With one set of pages and files, a responsive website makes it easier for Google to crawl and rank your business better. A renowned company offering responsive web design in Dubai can help you create the best responsive website.

2. One website, one URL

In some cases a separate mobile version may work better, especially when your website has a lot of content. However, what becomes challenging in this is that you’ll have to build the authority of your mobile site from the scratch and with two websites-one the desktop and other the mobile version, and two URLs, your business won’t rank well in search engines.

This is why people prefer using a responsive website. With one website and one URL, it becomes much easier for your website to rank better on the SERPs.

3. Reduced bounce rate

What is the use of a website that has high bounce rate? The possibility of bounce rate increases when your website doesn’t offer the same great user experience on both desktop and mobile. If the content of your website seems too dissimilar or stripped down, your website can suffer from high bounce rate.And higher bounce rate will lead to a drop in rankings.

To reduce this bounce rate and keep your users on page, a responsive website is necessary. Reduced bounce rate will make the visitors stay on your website for longer and this as a result will help you rank better in search engines.

Now it’s your turn. So if you think we’ve missed out on something important, you can share them with us.