web design company

When planning to design a new website, the most pressing question on our mind is – “how do I choose the right and effective colours for my website?” And why not? After all, colours play a vital role in branding, communicating your message to your audiences, selling your products or services, to name a few.

Whether or not your realize it, choosing the right colour palette is essential to bring more traffic to your website and increase the conversion rate. It is true that different colours will be interpreted in different ways, depending upon the favorites and culture as well.For say, using green colour may be considered to be lucky in Ireland, but not so lucky in England. Therefore, you first need to analyse your target group, before you decide using the colours for your web design. An experienced web design company in UAE who understands the role of colours in web design can help you make the right choice.

Though there are exceptions to every rule, thankfully you can use some effective rules of thumb when working with colours while designing your website. Here we’ve listed top 3 things for you to keep in mind when using colours for your website and brand.

1. Use contrast colours

Using contrast colours will make it interesting for your readers to go through your text.Your background colour should have contrast with the text. For instance, if you use dark grey or black text against a white background it will attract the visitors’ attention.

2. Limit your choices of colours

‘The fewer, the better,’ stands true when you choose colours for your website. Using too many colours may not communicate your message to your audiences and it won’t be persuasive. Also, it may induce headaches and eyestrains, forcing you visitors to leave your website.

3. Use of shades

If you wish to use multiple colours, choose your shades wisely. You can blend some neutral colours and use a range of shades of your main colours.

Wondering which colour would be effective for your website? Do not worry. Just let us know and we’ll help you select the most efficient colour palette that will work for your website.