These days, SMO and SEO are being touted as close cousins and the line that demarcated the two is vanishing fast. The blurring of lines between SEO and SMO companies in Dubai is good in many ways. Search optimizers are throwing in their two cents in making social marketing better in many ways. One aspect where search marketing insights have helped social campaigns is in making them mobile-friendly. And since most brand marketing campaigns struggle in finding traction with mobile phone users, we figured these tips will answer the common question – ‘how to optimize social media campaigns for mobile phones?’ and we hope these tips will make your future social marketing forays more successful.
Advanced Targeting Options Are There For a Reason, Use Them
Faulty geographic targeting is often a reason campaigns fail to make an impact. Are you dealing with a universal audience? That usually never works. There could be expectations, but if you base campaigns to set off across the globe there is a slim chance you will get any good response. Reach out to small groups close by. Facebook and Twitter lets you use GPS capabilities of your end user to trigger off special ads when they are in a certain location. Here is real world example. Imagine you sell movie tickets online; you can trigger off ads about your service as soon as users come close to any movie theatre! Or perhaps you sell health insurance; you can trigger off ads as the user nears a hospital or healthcare centre. The potential here is immense. Know more about these from your SMO Company in Dubai.
Text and Graphics Optimized For Mobile Performance
Graphics and images made for desktop use are not good for mobile application. In most cases, large images will appear skewed or chopped off on mobile screens. Putting too many elements on the screen is not optimal for mobile specific social campaigns. These need to be toned down for small bandwidth channels used in mobile phones and have as little size as a phone can handle. Copy should not be any longer than 40 characters ideally. Another best practice is to keep texts on images on as few images as possible. Putting text all over is overkill. That is also what your SMO Company in Dubai will suggest.
Tweaked Landing Page to Suit Mobile User Psychology
Mobile users want fast results and if the landing page you lead them to from the campaign is painfully slow, you are not going to get any leads, much less convert them! Keep the landing page completely distraction free and straight to the point. Get your users to complete the action you want them to, without any fuss. Keep the content concise, with very clear call-to-action and incentives. Throw in your social media sharing options and that all you need for an optimized social media campaign for mobile users.
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