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Affiliate marketing is a technique used by merchants to get new sales leads which thus bring more revenue for them. Publishers who wish to join an affiliate program will promote different products and services on their web sites, in exchange for some kind of compensation. There are different affiliate programs available for a range of products and services at attractive commission packages.
Who are publishers? In general, publishers are usually site owners who join an affiliate program in order earn attractive commission for forwarding sales leads to merchants. Cost per click (CPC) or cost per mile (CPM) is used generally by search engines like Google.com. Cost per click indicates the publisher is compensated for each genuine click through from their site to the advertisers’ web site. Cost per mile is a method of compensation rated for each 1,000 displays of the advert itself and does not relate to how many times the advert is clicked.
Affiliate marketing is generally used by merchants to bring in more traffic from publisher’s websites. Publishers come into play because of the attractive commission packages. The more commission package a merchant will provide, the more popular his affiliate marketing program will be. Today majority of ecommerce websites are affiliate marketers. A SEO Company tries to deliver their services in such a way that each and every detail is met with perfectly and traffic is raised automatically. Online marketing techniques are always promoted through reliable SEO Company. These companies deliver services to promote the business interest of the retailers and whole-sellers.