Most of the people you come across will tell you about what you should do to make your PPC campaign successful. However, we’re here for something different. So what is it? We’re here to tell you about those mistakes that you should avoid committing as it can hurt your PPC marketing. To make the campaign successful you can hire a renowned company offering PPC services in Dubai. But before that it is important for you to know the mistakes to avoid committing them
When we talk about ads, a huge array of mistakes can be committed ranging from as big as poor converting landing page to as small as spelling mistakes. However, no matter how big or small your mistakes are, they can hurt your campaign. Thus, to help you avoid committing such errors; here we’ve listed the top 3 common mistakes.
1. Ads aren’t relevant
Are your ads relevant to the landing page of your site? If no, it’s time to start creating relevant ads. Moreover, the associated keywords should be wisely chosen. If your ad is relevant, both your CTR and quality score will improve. Wondering how would you benefit from it? Well, with high quality score you’ll have to pay less for each click and as a result the ROI is better.
2. Missing call to action
Not to forget, adding a call to action will increase your click through rate. However, most of the people do not add this call to action and thereby the click through rate decreases. Also, the language that you use in the call to action plays a vital role in increasing your sales. For say, if you want to drive user engagement, you can use words such as ‘view more,’ browse now’ etc. But if your aim is generate sales, words like ‘buy now’ will be more effective.
3. Lack of testing
For the best results, testing the ads you run is necessary. To improve your CTR, it is good to test new ads every month. When you fail to update your ads regularly, your message, promotions and price becomes out-dated. Moreover, it can affect the user experiences as well. Therefore, testing is essential.
Thus, make sure not to commit these errors. For more information on PPC Services, you can talk to our experts.
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