To put it in simple words, responsive web design enables the website content to look good and correct on any device, be it mobile, laptop or desktop. It provides great user experience to your audiences and this advantage has made the design so popular among the business owners today. You can get in touch with a well-known company offering responsive web design in Dubai to enjoy the benefits.
The popularity of responsive design is growing and Google too favours it. But these are not the only reasons to make it a part of your content marketing strategy. There are many other reasons and here we’ve a few of them.
1. You’ve your audience all around
How often do you use your mobile for browsing? May be most often and majority of times. Just like you, your audiences too use mobile phones for browsing. But this doesn’t mean that you have no users who use PC or tablets. Now, catering to the needs of all these users or audiences is what becomes demanding. It is here when responsive design makes its entry as a boon. It allows your content to switch seamlessly with the users switching between their devices.
2. It’s important for SEO
As already mentioned Google favours responsive design and also may penalised those that are not responsive. For those in doubt, this actually is true. A number of websites have lost a good percentage of their traffic and have hurt their SEO due to not having a responsive website.Responsive website is essential to rank better on the SERPs.
3. It attracts social audiences
Is getting things shared on the social media a part of your content marketing strategy? If so, there is no means you can overlook the importance of making your website content accessible in the right way on mobile phones and tablets. The stat that you can’t afford to ignore is that more than 60 per cent of your users spend their social media time on such devices.
These are the reasons to why responsive design is an important part of your content marketing strategy. Along with making it a part of your strategy, make sure you create an effective content marketing strategy to make your brand stand out from the crowd.
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