The success or failure of your landing page depends on the copy or content written. A great copy is that which rises above designs to meet the needs of the visitors and convert them into leads. And when it comes to creating a copy for the landing page, trust us;nothing demands more of a writer than creating a great copy for it.
Your copy should be such that it compels the visitors to keep reading and then encourages them to act. It should communicate the value of your brand well. A leading digital marketing company in Dubai that has a team of great writers can help you create an irresistible landing copy.
Here are the top 3 secrets that will get your readers to read more into the landing page of your business.
1. Provide ROTI
Wondering what ROTI is? It simply means Return on Time Invested. Any visitor who visits your website invests his/her time and therefore expects you to provide something valuable and worthy of the time invested.
When your potential customers click on the ad and visit your landingpage, they want to find relevant information that they are looking for. So do not make them hunt for it and tell them how your product or service will meet their needs.
2. Sell the page
No matter whether you’re selling products or services, your copy for the landing page should sell the entire page and not just your products or services.Sounds confusing? Let’s make it simple then.
When you visitors visit the landing page, the first thing they see should be engaging and compelling enough to make them stick around. In this case, a great headline is important, but it should be followed up with something more relevant. For say,
‘Looking for better widgets? Buy from us.’ This isn’t much effective.
‘Stronger widgets will help you make better profit. Here’s how.’ This on the other hand will not only tell the potential customers about the product, but will push them to read the page too.
3. Apply the breaks
Your landing page copy should be written in a way that allows the readers to ‘rest’ along the way. Yes, you have read that right. No reader will be interested in reading a long copy. So if it is long, break it into subheadings, bullet points, images etc.
We would love to hear your techniques of creating the copy for a landing page. Do share them with us.
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